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News & Media: Staff Columns

House of Moo: Engaging customers with dairy

Wednesday, September 13, 2017   (0 Comments)
Posted by: Elizabeth Kempel, member services representative
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DBMMC once again sponsored the House of Moo at the Wisconsin State Fair this year. I spent a day volunteering in the exhibit and have to say, it was a great experience!

First of all, I was amazed at the sheer number of visitors to the House of Moo. It was exciting to see so many people interested in dairy cows and such a great opportunity for the agriculture community to interact with our customers.

For a good portion of my shift, I was stationed by a preserved cow stomach. Fairgoers were impressed with the four compartments of the stomach and digestive system. Most were surprised by the fact that cows chew their feed twice and are a very efficient animal.

The calves were also a very popular area of the exhibit. Other exhibits in the House of Moo included milking demonstrations, dairy trivia and much more.

One of the cows in the House of Moo used for the milking demonstrations enjoyed sprawling out for part of the afternoon. Several fairgoers were concerned about her well-being. I assured them she was resting comfortably. So comfortably, in fact, that she decided to stretch out her legs and kick back in the straw.  Kids walking through the barn were really excited to have the opportunity to pet a real cow. It seemed to be the highlight of their day!

Many people asked questions about farming practices like pesticide and antibiotic use on farms. They looked to me as an expert. I appreciated the opportunity to share these practices from a farmer’s point of view. Leaving the fairgrounds with my family that evening, I felt like I had the opportunity to really connect with customers and hopefully cleared up some common misconceptions about modern farming practices.

It is easy for us to get wrapped up in our daily jobs on or off the farm, but we can’t forget the importance of reaching out to the public whenever we can. It is crucial for us to be willing to talk to our customers about our common farming practices in the Midwest.

DBMMC takes an active role interacting with customers and sharing the story of dairy on a daily basis. We strive to promote the great advancements our members are making in technology, conservation and sustainability through social media, farm tours and volunteering at events like the House of Moo.

I encourage you to share your dairy knowledge with customers. Open up your farms for tours, speak at school events or take calves to town for petting zoos.  It may seem unimportant when our “to-do” list on the farm is so long, but when you put all the great things our dairy community is doing together, we are making great strides!

Please reach out to us if you’d like support in your efforts to engage with customers.


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